Attempts to deceive women about the actions of so-called emergency contraception have been ongoing since the promotion of the "morning-after" pill Plan B commenced.  Claims about the effectiveness of such drugs to prevent pregnancy have been exaggerated from the beginning.  Proponents of Plan B went so far as to claim that allowing Plan B to be sold over-the-counter would reduce unwanted pregnancies and abortions by 50%.

In August 2010 another dangerous drug called Ella was approved by the FDA.  Ella is claimed to be a longer acting emergency contraceptive that can be taken up to 5 days after intercourse (compared to 3 days for Plan B). 

Family research Council has provided some important information to understand more about the actions and dangers presented by the drug Ella, as follows: